This “Marvel” co-founded a social media platform that lets you “dive into anything.” Learn more about him here!

Miles Everson • November 10, 2025

From the desk of Miles Everson:

Hello!

I hope your week is off to a wonderful start!

Today, we’re going to talk about one of our “Marketing Marvels.” Every Monday, we talk about outstanding individuals and highlight the marketing and business insights we can learn from them.

For today’s article, we’re featuring one of the people who was instrumental in the founding of popular social media and news aggregation platform, Reddit!

Keep reading below to know more about this “Marvel!”




This “Marvel” co-founded a social media platform that lets you “dive into anything.” Learn more about him here!

The social media landscape is dominated heavily by big names such as  FacebookTikTokX (formerly known as Twitter), and  Instagram.

These platforms combined, average trillions of monthly users are using them to stay updated on current news and trends, communicate with loved ones, transact with businesses, and a myriad of other reasons.

Yet, despite the dominance of these social media platforms,  Reddit, a social news aggregator and forum continues to thrive with billions of active users who praise it for its uniqueness.

This social media platform functions almost like a forum (harkening back to the early years of the Internet), where users can post their own content or comment on the ones posted by others.

Posts found on Reddit are organized by subject into user-generated boards known as “subreddits.” Aside from being commented on, posts found on subreddits can also be upvoted or downvoted by users.

If a post is upvoted enough, it’ll eventually end up on Reddit’s front page.

Due to the uniqueness of Reddit, it has become one of the world’s most-used and most-visited websites, especially as its user base grew throughout the 2010s and 2020s. The social media platform even went on to become a full-fledged public company in 2024 and is currently worth USD 38 billion!

While Reddit’s current success is a marvel in and of itself, it’s important to trace how it became a social media giant in the first place…

To answer this question, we need to take a look at one of the key people behind it.

His name?

Alexis Ohanian!

Ohanian was born in 1983 in Brooklyn, New York City.

At a young age, Ohanian had an affinity for anything related to technology. That’s why during his youth, he pursued computer programming classes at a nearby community college and spent lots of his time tinkering with computers.

He eventually pursued a degree in computer science at the  University of Virginia … and while he ended up pursuing a double major in history and business commerce instead, his love for technology never wavered.

In 2005, Ohanian, together with his friend and college roommate Steve Huffman, came up with Reddit with the goal of making it the  “front page of the Internet.”

Ohanian and Huffman were then accepted in the first class of  Y Combinator  for their idea and used the funding from the venture capital and startup accelerator firm to develop Reddit.

In 2006, Reddit was eventually sold to Condé Nast Publications for around USD 10 million to 20 million. Despite this acquisition, Ohanian continued to work on the social media platform as a member of its board of directors until 2010.

Fast forward to 2014, Ohanian returned to Reddit full-time as its executive chairman until 2018. By 2020, he had left the social media platform’s board.

Despite leaving Reddit, Ohanian remains involved in the tech industry as an investor, pouring money into public companies like  CoinbaseHubspot, and private entities such as crowdfunding platform  Patreon.

He’s also the current general partner and founder of venture capital firm  Seven Seven Six.

It’s clear that Ohanian is very successful. However, how was he able to attain the type of success he’s enjoyed throughout his life so far?

Well, who’s better suited to answer that question than the man himself?

In an interview with  ABC News, Ohanian revealed the secrets to his success and here are the most important things he shared:

  • Find your so-called “zone of genius” - Ohanian said that this may differ from person to person, but he said that finding his zone of genius has been highly helpful to him.

    Ohanian emphasized that if there’s something you fear doing in a day, then that’s probably the first thing you ought to do first.

  • Don’t be afraid to take the first step - Feeling stuck? Don’t worry, you can still achieve your dreams!

    Ohanian said if you have big ambitions or you just feel unhappy with your current situation, you should take charge of what you  do  have control over such as where you spend your time and who you’re sharing your energy with.

    He emphasized that if you can take even a small step towards a goal you’ve set, keep on repeating that step the following day and the next ones that follow.

    This is crucial because it will help you become accustomed to and addicted towards making progress, no matter how small of a step you take.

Given these secrets, it’s no wonder Ohanian became such a successful individual.

His story shows that intelligence and passion go hand in hand in attaining success.

What’s more?

If you truly want to achieve your dreams and ambitions, then you shouldn’t be afraid to take the first step—no matter how small it is—and play to your strengths whenever you can.

So, if you want someone to look up to, look no further than Ohanian’s success story!

Hope you’ve found this week’s topic interesting and helpful.




Stay tuned for next Monday’s Marketing Marvels!

It’s easy to root for the underdog—until that underdog starts winning so much that sometimes, it’s no longer cute.

Learn more about  Tom Brady  in next week’s article!

Miles Everson

CEO of MBO Partners and former Global Advisory and Consulting CEO at PwC, Everson has worked with many of the world's largest and most prominent organizations, specializing in executive management. He helps companies balance growth, reduce risk, maximize return, and excel in strategic business priorities.


He is a sought-after public speaker and contributor and has been a case study for success from Harvard Business School.


Everson is a Certified Public Accountant, a member of the American Institute of Certified Public Accountants and Minnesota Society of Certified Public Accountants. He graduated from St. Cloud State University with a B.S. in Accounting.

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