A strategy that works for ALL? It exists… and it's right here!
From the desk of Miles Everson: Hi, everyone! Welcome to today’s edition of “Return Driven Strategy (RDS)!” For those of you who don’t know yet, RDS is a pyramid-shaped framework with 11 tenets and 3 foundations. When applied properly, these principles help businesses achieve their organizational objectives. Today, we’ll continue talking about the application of this framework in various aspects of society. Keep reading below to learn more. |
A strategy that works for ALL? It exists… and it's right here! Have you ever wondered why some careers skyrocket while others seem to stall in endless loops of mediocrity? Why do certain startups become unicorns while others fade into oblivion? Why do some nonprofits create monumental change while others struggle to stay afloat? You see, success, whether in careers, businesses, or even philanthropic missions, rarely happens by chance. That is because behind every thriving individual or organization lies a blueprint—a strategy so effective it transforms aspirations into achievements. The Framework That Powers Careers, Startups, and Nonprofits In a past “Return Driven Strategy (RDS)” article, we highlighted the RDS framework and its impact on various strands of society. … but here’s the thing: RDS isn’t just a tool for businesses but also a versatile framework that drives success across industries and individual career paths. Its principles are grounded in creating value, aligning efforts, and consistently delivering results. So today, whether you’re climbing the corporate ladder, launching a new venture, or leading a nonprofit, we’ll talk about how RDS provides actionable insights to help you navigate complex challenges and seize transformative opportunities!
The Ultimate Goal: Value-Creation At its core, RDS is about creating value—whether for customers, employees, investors, or society at large. It recognizes that long-term success is inseparable from societal well-being. By aligning human actions with the principles of value creation, RDS provides a roadmap for fulfilling needs, driving innovation, and achieving sustainable growth. What else? In a free-market economy, cash flow serves as the ultimate measure of success. Businesses, careers, and even nonprofits thrive when they effectively meet the needs of their stakeholders. RDS not only highlights this reality but offers a clear path to achieving it. — The principles of RDS extend far beyond traditional business settings. Whether you’re an entrepreneur, a career professional, or a nonprofit leader, this framework equips you with the tools to navigate uncertainty, align efforts with goals, and deliver meaningful results. So, are you ready to harness the power of Return Driven Strategy? For those of you who are looking to elevate your career, launch a groundbreaking venture, or lead a mission-driven organization, this framework offers the insights and strategies you need to succeed. If you’re looking to gain a better understanding of Return Driven Strategy and Career Driven Strategy, we highly recommend checking out “Driven” by Professor Litman and Dr. Frigo. Click here to get your copy and learn how this framework can help you in your business strategies and ultimately, in ethically maximizing wealth for your firm. Hope you found this week’s insights interesting and helpful. Stay tuned for next Tuesday’s Return Driven Strategy! There was a time when people scoffed at the idea of electric cars—too slow, too impractical, too futuristic. Learn more about the importance of fulfilling unmet customers needs and targeting and dominating the markets in next week’s article! |

Miles Everson
CEO of MBO Partners and former Global Advisory and Consulting CEO at PwC, Everson has worked with many of the world's largest and most prominent organizations, specializing in executive management. He helps companies balance growth, reduce risk, maximize return, and excel in strategic business priorities.
He is a sought-after public speaker and contributor and has been a case study for success from Harvard Business School.
Everson is a Certified Public Accountant, a member of the American Institute of Certified Public Accountants and Minnesota Society of Certified Public Accountants. He graduated from St. Cloud State University with a B.S. in Accounting.