What's this "Marvel's" secret to becoming a PHENOMENON in her mid-20s?

Miles Everson • June 2, 2025

From the desk of Miles Everson:

Hi, everyone!

I hope you are all well-rested and able to spend time with your loved ones over the weekend.

Today, let’s open a new week by talking about our “Marketing Marvels.” Here, we highlight outstanding individuals who can teach us interesting and helpful marketing and business insights.

In this article, let’s talk about one of the household names in entertainment. Ready?

Continue reading to learn more about this “Marvel.”




What's this "Marvel's" secret to becoming a PHENOMENON in her mid-20s?

What does it take to become a household name in today’s world?

A mix of raw talent and relentless ambition?

A touch of charisma?

The ability to adapt, inspire, and lead across industries?

Some figures don’t just achieve fame; they also craft a legacy that transcends their original domain, influencing fashion, media, and even social movements.

… and when someone can do all this while staying authentic, they’re not just a star—they’re a  phenomenon.

Now, imagine someone who has done all that—and more—by his or her mid-20s…

Can you think of someone?

We can give you a name!

She’s…

Zendaya!

Zendaya Maree Stoermer Coleman is a name that has become synonymous with excellence, creativity, and evolution.

Born on September 1, 1996 in Oakland, California, Zendaya grew up in a household deeply connected to the arts. Her mother worked at the California Shakespeare Theater, and it was there that Zendaya’s passion for performing began to take root.

Starting her career as a child model and backup dancer, she gained national recognition through her  Disney Channel  breakout role as Rocky Blue in  “Shake It Up.”

This early fame laid the groundwork for a transition into mature, critically acclaimed performances.

From her Emmy-winning portrayal of Rue in  “Euphoria”  to her role as MJ in the  “Spider-Man”  franchise, Zendaya has proven herself a versatile actress with remarkable depth and talent.

Beyond The Spotlight

Zendaya’s success is not confined to acting. In fact, she has built an empire that spans multiple industries, including:

  • Fashion Icon and Collaborator

    Zendaya’s collaborations with high-profile fashion houses like  ValentinoBulgari, and  Tommy Hilfiger  have cemented her status as a style icon.

    Her co-created fashion line,  Daya by Zendaya, exemplifies her commitment to inclusivity, offering gender-neutral designs in a wide size range.

  • Beauty Ambassador

    As a brand ambassador for  Lancôme, Zendaya has become a powerful force in the beauty industry, blending her star power with her ability to represent diverse audiences authentically.

  • Producer and Creative Visionary

    Beyond acting, Zendaya has stepped behind the camera as a producer for  “Euphoria.”  Her involvement in storytelling showcases her commitment to influencing media narratives and empowering creative teams.

Because of these experiences, Zendaya’s playbook for success is something business owners, leaders, managers, marketers, and other professionals alike can follow.

In fact, her journey offers powerful lessons especially for those in the business and marketing fields!

Below are a few of them:

  • Stay Authentic to Build Loyalty

    Zendaya’s genuine personality shines through in interviews, social media, and public appearances. Here, brands can learn that authenticity fosters trust and long-term connections—it’s always a proven tactic!

  • Diversify to Stay Relevant

    From acting to production to fashion and beauty, Zendaya shows that a multi-dimensional approach creates stability and broadens influence. This shows that companies should explore diverse markets to future-proof their success.

  • Advocate for Meaningful Causes

    Zendaya uses her platform to champion social justice and representation, thereby demonstrating how advocacy can strengthen a personal or corporate brand.

  • Evolve with Your Audience

    Transitioning seamlessly from a Disney star to an award-winning actress, Zendaya grew alongside her audience. What businesses can learn here is that they should continuously adapt to changing consumer preferences and market trends.

  • Strategic Collaborations Are Key

    Zendaya’s partnerships with major brands feel organic and aligned with her image. This reminds companies of the importance of selecting collaborations that resonate with their audience and reflect their values.

Clearly, Zendaya’s career is a testament to the power of reinvention, strategic thinking, and staying true to one’s roots.

She’s not just an entertainer but also a brand, a movement, and an inspiration.

So, for anyone of you who’s striving to build a lasting legacy, Zendaya provides the ultimate blueprint for your success:

Be bold, stay authentic, and never stop evolving!

Doing so will enable you to not just stay relevant but also adapt to various changes alongside your target audience.

Have an awesome start to your week!

Hope you’ve found this week’s topic interesting and helpful.

EXCITING NEWS AHEAD

The world of work has shifted, and there’s no going back. The barriers to entry have never been lower for talented professionals to work independently, and today’s massive external workforce is hardly a pandemic-produced fad. Business owners can only survive in the new work landscape by partnering with this deep talent pool.

With decades of experience in both small-business entrepreneurship and executive management at PwC, I truly believe that the future of work is independent.

With that, I’m happy to share with you that my book, co-authored with Walter Scott Lamb, is now available on Amazon!

Free Birds Revolution: The Future of Work & The Independent Mind

This new bestseller is an essential read for both independent professionals and corporate executives. Here, we provide educational and practical guides to unpack the ever-growing workforce and offer you crucial ways to become a client of choice.

Click on the link above to order your copy. Let this bestselling book help you future-proof your career and organization in the new world of work.




Stay tuned for next Monday’s Marketing Marvels!

Salesforce, founded in 1999, continues to be one of the most recognizable names in tech and in the Software as a Service (SaaS) space. To know how it sustained its success, we need to take a close look at the career of one of its co-founders.

Learn more about  Marc Benioff  in next week’s article!

Miles Everson

CEO of MBO Partners and former Global Advisory and Consulting CEO at PwC, Everson has worked with many of the world's largest and most prominent organizations, specializing in executive management. He helps companies balance growth, reduce risk, maximize return, and excel in strategic business priorities.


He is a sought-after public speaker and contributor and has been a case study for success from Harvard Business School.


Everson is a Certified Public Accountant, a member of the American Institute of Certified Public Accountants and Minnesota Society of Certified Public Accountants. He graduated from St. Cloud State University with a B.S. in Accounting.

SIGN UP FOR THE NEWSLETTER

The Business Builder Daily

Newsletter Signup