The Queen BEY is here to "run the world!" Discover what you can learn from her multiple-industry endeavors.
| From the desk of Miles Everson: Hello! How are you today? I hope you are all well-rested and feeling pumped up for another awesome week! Let’s start the day by talking about our “Marketing Marvels.” Every Monday, we highlight outstanding individuals from whom we can learn interesting and helpful marketing and business insights. Are you ready? Keep reading below to know more about this “Marvel” and how she achieved global influence in various industries. |
The Queen BEY is here to "run the world!" Discover what you can learn from her multiple-industry endeavors. Can you think of someone who’s so influential that this person can affect the entire world? Well, we could think of one right now in the music industry! In fact, this person is so impactful that she can even cause the world to pause as her surprise album drops in the dead of night, breaking the Internet and redefining how people consume music. Any idea on who we’re referring to? At the center of this storm is Beyoncé Giselle Knowles - Carter , a name synonymous with excellence, innovation, and influence. She’s not just a pop icon; she’s also a global force, rewriting the rules of artistry and entrepreneurship.
From her humble beginnings in Houston, Texas, Beyoncé’s journey from local talent to international superstar is as inspiring as it is legendary. Born on September 4, 1981, she first captivated audiences as the lead vocalist of Destiny’s Child , one of the best-selling girl groups of all time. … but Beyoncé wasn’t only successful in a group scene. Her solo career also launched her into the stratosphere, earning her a record-breaking 32 Grammy Awards and countless accolades that affirm her dominance in the entertainment industry. Beyoncé Beyond Music: Her Business Endeavors For those of you who may not know, Beyoncé isn’t just a powerhouse performer; she’s also a savvy businesswoman who has built an empire that spans music, fashion, film, and philanthropy. All in all, she is:
Her influence also extends to strategic collaborations, like her groundbreaking USD 60 million Netflix deal for “Homecoming,” which highlighted her historic Coachella performance. So… now that it’s clear that Beyoncé is not just successful in the music scene but also in the business world, what are some important lessons you can learn from her?
When Beyoncé released her self-titled album without warning in 2013, it disrupted traditional music marketing. This move created unprecedented buzz and set a new industry standard. Lesson : Don’t be afraid to break norms. Innovation often leads to dominance. After reinventing the playbook, you have to learn how to control the narrative… By founding her own entertainment company, Beyoncé ensures her art aligns with her vision. She tells her story her way. Lesson : Owning your narrative builds authenticity and trust. Take charge of your brand’s direction! Beyoncé’s fanbase, the “Beyhive,” isn’t just an audience but also a movement. Through high-quality output and personal engagement, she cultivates fierce loyalty among her fans. Lesson : Foster genuine connections with your audience. After all, loyalty translates to long-term success. From music to fashion to film, Beyoncé constantly evolves her brand. Her ventures reflect her multifaceted identity, keeping her relevant across industries. Lesson : Stay dynamic. Diversify your offerings to resonate with a broader audience. Beyoncé’s meticulous attention to detail ensures every performance, product, and project reflects excellence. For instance, her “Renaissance World Tour” is a masterclass in crafting unforgettable experiences. Lesson : Consistency and quality are key to building a brand that stands the test of time. Limited releases and enigmatic campaigns build intrigue and make Beyoncé’s offerings feel special. Lesson : Exclusivity can drive demand and enhance brand prestige. Instead of taking a one-time paycheck for her Coachella performance, Beyoncé secured the rights to the footage, leading to her lucrative Netflix deal. Lesson : Think long-term and protect your creative assets. More Than An Icon: Beyoncé’s Legacy Overall, Beyoncé is a testament to the power of vision, discipline, and innovation. She’s not just a performer; she’s also a brand, a leader, and a cultural phenomenon. Her journey inspires entrepreneurs, artists, and dreamers alike to aim higher and think BIGGER. Do you find today’s feature inspiring and motivating? We hope you do! By emulating Beyoncé’s approach—owning your narrative, delivering quality, and continuously evolving—you, too, can create a brand that resonates and lasts. After all, if there’s one thing Queen Bey has taught us, it’s this: The world doesn’t wait for greatness—it crowns it. Let her impact encourage you to make your mark in your own industry too! Hope you’ve found this week’s topic interesting and helpful. EXCITING NEWS AHEAD The world of work has shifted, and there’s no going back. The barriers to entry have never been lower for talented professionals to work independently, and today’s massive external workforce is hardly a pandemic-produced fad. Business owners can only survive in the new work landscape by partnering with this deep talent pool. With decades of experience in both small-business entrepreneurship and executive management at PwC, I truly believe that the future of work is independent. With that, I’m happy to share with you that my book, co-authored with Walter Scott Lamb, is now available on Amazon! Free Birds Revolution: The Future of Work & The Independent Mind This new bestseller is an essential read for both independent professionals and corporate executives. Here, we provide educational and practical guides to unpack the ever-growing workforce and offer you crucial ways to become a client of choice. Click on the link above to order your copy. Let this bestselling book help you future-proof your career and organization in the new world of work. |
Miles Everson
CEO of MBO Partners and former Global Advisory and Consulting CEO at PwC, Everson has worked with many of the world's largest and most prominent organizations, specializing in executive management. He helps companies balance growth, reduce risk, maximize return, and excel in strategic business priorities.
He is a sought-after public speaker and contributor and has been a case study for success from Harvard Business School.
Everson is a Certified Public Accountant, a member of the American Institute of Certified Public Accountants and Minnesota Society of Certified Public Accountants. He graduated from St. Cloud State University with a B.S. in Accounting.
